About Amthra Bali

Amthra is a Bali-based fragrance brand that embodies wearable luxury with a youthful twist. Inspired by the island’s vibrant energy, each scent is thoughtfully crafted to capture moments, moods, and memories—from the serenity of hidden beaches to the warmth of a bustling market at dusk.

The name Amthra is derived from an ancient Sanskrit word meaning “immortal nectar”, symbolizing timeless beauty and an enduring essence. With a vision to become a globally recognized fragrance brand, Amthra seamlessly blends authenticity, versatility, and accessibility, offering premium scents designed for everyday life.

Wearable luxury. Always relatable.

Our Story

Born from a deep love for Bali’s essence and lifestyle, Amthra was created to transform everyday moments into something more meaningful through scent.

Each fragrance is designed to be effortlessly wearable—blending comfort, character, and a touch of luxury—allowing people to carry a piece of Bali with them, wherever they go.

Core Values

Authenticity

Rooted in Bali while staying relevant to modern lifestyles

Versatilit

Designed to suit different moods and moments

Accessibility

Premium quality made approachable

Creativity

Continuously delivering innovative products and campaigns

Positivity

Inspiring confidence, joy, and connection